Project Overview and Scope
Project Narrative
The Multiple Website Problem
The main issue at hand is that the IJA is currently operating three different websites and you’d like to combine a selection of pages into one consistent site:
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juggle.org - This is the older, “main” website for the IJA
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ym.juggle.org - This is the new website based on the Your Membership platform
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ezine.juggle.org - This is a subsite for the ejuggle magazine/newsletter (Wordpress)
To begin, we would take an entire inventory across all three sites and use that information to create a new site map encompassing everything that the IJA wants to keep on the site. This process will involve the IJA website team through a few meetings to help us determine what stays and what (if any) is no longer needed on the site. (We can archive old pages for reference purposes).
Once the new site map has been determined, we will begin to migrate the retained information over to the new site, one section at a time. This content migration will be limited to 40 total pages, but we will train IJA staff on the process.
Copywriting and Cohesive Voice
During the process above where we are moving all of the pages and sections over to the new site, we’ll also review all of the copy and make it a consistent voice throughout the site. Currently, due to the numerous contributors over the years, the site has a lot of different writing styles and we’ll work with our copywriter to bring it all together and represent the brand well.
The Your Membership Platform
The new IJA site (ym.juggle.org) is hosted on a membership management platform called Your Membership. This platform has powerful tools for managing a large membership base, collecting membership fees and generally managing events. However, it is not the most robust Content Management System (CMS).
We will work within the confines of the platform to develop a comprehensive menu structure and design that won’t rely too much on custom coding. To do so, we’ll need full administrative access to the site.
New Site Design
The current site could use an improvement to the design. Working within the framework of the Your Membership platform, we’ll create a world-class design based on discussions with your website team.
At a minimum, we’ll design a new home page plus five individual page templates that can be used throughout the site. Page templates are specific designs for certain kinds of information. For example, a page template could be built for all of your events or perhaps a page with a sidebar.
In addition to the page templates, we will update your store with the re-designed colors and general theme. (Stores are unique formats that can’t be edited as much as most pages).
The new design will include an updated color palette, custom iconography as well as a full style guide. Your new style guide will provide you with a basis for all further communications and designs. We’ll include your color palette, fonts, examples of how to use the colors and more. Basically, you’ll have a guide for any document you create in the future which will properly represent your brand.
Finally, we’ll add up to 6 new pages of content based on meetings with your website team. All other pages will be migrated over from the existing sites with copy-refreshes as mentioned above.
Example sites that we have developed include:
Logo Refresh
Our full time graphic designer will work with you to do a light refresh on your current logo. When undertaking such a large project, and especially with a new style guide, it is always useful to do a slight update to an organization’s logo. We’re not talking about anything radically new, just a new set of eyes and a slight modification of the current logo.
Analytics and Custom Audiences
Good analytics data is critical to running any successful organization. We’ll make sure your site is being tracked properly in Google Analytics and also create custom audiences in both Google Adwords and Facebook Ads Manager in case you decide to run paid ads in the future.
Specific Deliverables
We envision a four month total project, or 120 days until final launch. We’ll have the site ready for board review and comment on day 90 with 30 days to incorporate any final changes. Below is a detailed list of deliverables and a payment schedule for each 30 day window.
Day 1 - 30% payment due to get started
We’ll kick the project off and complete the following items in the first 30 days:
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Develop a full site-map for the new site
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Provide a google doc list of all current content pages with a legend so that the IJA team can tell us which pages to migrate over to the new site
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Create 6 total page template designs that are compatible with the Your Membership platform. This includes the home page design.
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Begin process of creating a cohesive voice for all copy.
Day 31 - 20% payment due
Once the IJA team and board have had a chance to approve everything, we’ll move ahead with implementation of the designs and site map. Over the next 30 days, we’ll take care of the following:
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Build out the approved page template designs within Your Membership
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Add necessary pages to match the site map
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Migrate up to 20 pages of existing content into the new page templates
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Train IJA staff on how to migrate additional pages
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Complete the brand style guide for review
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Complete the logo refresh for review
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Continue editing copy with one voice
Day 61 - 20% payment due
At this point we get into some heavy duty review and will likely slow down a bit to wait for IJA and board approval. However, there will be items that we’re working on as we get feedback:
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Tweak page templates based on feedback
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Finalized style guide and logo refresh
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Migrate an additional 20 pages of content after ongoing IJA review
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Final page template design complete
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All content loaded and migrated
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Final copy edits / updates from our writer and IJA input
Day 91 - 20% payment due
The site is now ready for a broader review by the board and carefully selected individuals. We’re really in the tweaking phase at this point and are up to the following:
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Review any IJA migrated content
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Make final adjustments to design/layout/sitemap
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Training calls with key IJA staff
Day 120 - Launch and final 10% payment due